When we founded the company our initial plan was to have our domain name be: ∞.in (yup unicode domains exist,
check out ∞.com). Unfortunately .in TLDs don’t support unicode so either it was going to be infinity designs or Lazy Eight, which is
another name for the infinity symbol. The former sounded lame so we stuck to Lazy Eight.
Lazy Eight was founded in 2016 by Nav Chatterji as a UIUX design agency. Since then we have grown our services to include branding, copy writing, packaging, print design and development. As of 2020 Lazy Eight became a part of Sanscubicle where we are working on changing the way India looks into the future of work.
Technically we have an office in New Delhi. But no one sits out of there and we use it mainly
for incorporation formalities and snail mail. Our team is actually distributed all over India. More on this later but
for now you can see where all our team members are located here.
Yup. We are a flat organization consisting of who we believe are some of India’s finest creatives.
We simply refer to them as Principals and they are designated with their own hex code and color.
Internally we call it the “Don Draper”
principle. We believe that no one person in an agency is larger than the agency.
Yup. From day one we have been fully remote. Initially people thought we were crazy. But once 2020
rolled by and the new normal became obvious, we don’t get blank stares any more. Our Principals are allowed to work from
wherever they find comfortable / draw inspiration. We are also an asynchronous organisation. What that essentially means
is that if a Principal prefers working at night they can, we don’t have a fixed 9am - 5pm. That was sooo 2010s :p
We hate pedestals. Especially pay to play directories and design awards, hence we don’t partake in
those. We believe we are good at what we do and have a track record to prove it. What we strive for on a day to day basis
is to make sure we take care of our team, that they are happy and delivering at optimal levels … the rest seems to then
fall in place :)
Great! Click right here, we have curated a set of FAQs that we think can help.
Only one? Kidding. Click here, we have put together a few FAQs regarding our hiring process, etc.
Ok that wasn’t a question. But we think you are awesomer. Ok that wasn’t a word either so we’re even :)
We are a design agency. We specialize in branding, packaging, print, web uiux and app uiux design.
At Lazy Eight we primarily focus on design but for web UIUX projects we take care of the following:
Websites and Light Web Applications: Front end, back end (with HTML, CSS, JS, NodeJS, Ruby, WordPress, ReactJS, AngularJS, Python & PHP)
Ecommerce: Magento, Shopify, WooCommerce
For heavier web, mobile and deep tech applications we partner directly with our sister company Hec2m.
At Lazy Eight we focus on design. But our sister company Dhasoo focuses on digital marketing. We often work with them on digital marketing engagements with our existing clients to make sure there is brand coherence.
We have always been industry and size agnostic when it came to working with clients. From Startups to large
Conglomerates, IT to Retail, Fashion to F&B, Finance to Real Estate, we have worked with a wide range of companies. B2B, B2C and
D2C are all within our wheelhouse.
We absolutely love working with startups. We believe startups help define new design trends and product
thinking due to their ability to be open to experimentation and trying new things.
Please don’t hesitate to reach out. In the past we have invested in or worked out creative ways to still
be able to work with the startups in exchange for our services.
We do not follow the conventional agency model of rate cards.
We use data, we love data - Nutella level love. We have a bot we have built in house that helps keep a
track of how long a Principal takes to do a particular task. Over the years we have been gathering this data. Today if a project
estimate is required our system simply generates a proposal based on historical data gathered from comparable projects.
This is a proprietary method we have developed to measure work. Our system measures the actual execution work that goes into wrapping up a task. We have developed an in-house bot that helps measure this. We call it Aath (Hindi for 8).
Again, we use data to determine this on a quarterly basis. We use net utility averages of our Principals from the previous months to determine this. Once this is calculated it’s applied as a flat hourly rate across all our services.
Aath (hindi for 8) is to Lazy Eight, what Jarvis is to Iron Man. Aath is a bot we have built in house that sits on our Slack workspace and functions like a supervisor, monitoring project hours run by Principals and sending out weekly and monthly reports to Engagement Principals. It also has a wicked sense of humor :).
Your day to day project manager. His/ her job is to make sure all timelines are being managed and
general coordination of the project.
Since we are only Principals, the staffed teams are smaller than conventional agencies. Each Principal
leads a particular head of the engagement. We believe in lesser chefs in the kitchen :)
From a high level our process is broken into the following phases: Immersion, Execution, Delivery and Assessment.
We have a simple utility like billing model. We bill our clients 40 hours at a time. At the end
of the engagement if there are any hours left in the account they can either use those for another project, retain them
for later or request a refund. Easy peasy.
Simply click here or on the Become A Client section and fill out the form. A team member will reach
out to you to schedule an intro call during which we will better understand your requirements and answer any questions
regarding Lazy Eight and our processes. Within 1 business day of that call you will receive your proposal.
As soon as the project scope is confirmed and the proposal accepted by you, our frontend team loops
in the backoffice / accounts team. They initiate the onboarding process, which includes:
Signing of a Non-Disclosure Agreement (NDA)
Signing of a Engagement Contract
Sending out Invoice 1 for 40 hours.
Steps 1 and 2 are done digitally on a legal platform named Eversign (link). This saves a lot of time.
A draft copy of the contract is also shared prior for your team to review and suggest edits. As soon as Invoice 1 is paid off,
the Engagement team takes over the next steps.
As soon as your team is onboarded on the project (see previous question), your EM reaches out to you
announcing a project kick-off call. This is more like a project orientation. You get to know our team and our Principals get
introduced to yours. The scope of the project is laid down for both the teams and we also take you through some basic processes
that we follow during project execution.
You know your brand and your industry pretty well. It is not necessary that our Principals would be
acquainted the same way. The immersion is a very basic research process that is done at the start of any engagement for us
to know your product/service, your target audience and your competitors, before deep diving into the project. Say for a
branding project we would like to know more about your preferences with respect to the colours, the voice and tone, the type
of logo, etc. While, for a UIUX project, we would like to understand how you visualise your user journey, what all should be
the user touchpoints and how do you wish to engage them on your app or website.
At the end of the branding project, you will get a brand guideline which would define your brand,
the colour palette, the typography, a brand message and various collateral designs as a part of standard and custom extensions.
You will also receive all open assets (raw files) on a Dropbox link.
Generally you should get the brand logos as a png, a high-res PDF and a vector (adobe illustrator).
However, if you require the logos in any other format - SVG, TIFF, you may request for the same and our Branding Principal
would love to share them as well. Other assets like a letterhead, business card, etc. are shared as mocked-up jpgs and in
adobe illustrator (raw format) for printing purposes. For packaging, we also share files with die-cut marks, helping the
printer to cut/fold along the markings.
User Experience, commonly referred to as UX, is a term used to describe the experience that a user
has while interacting with a product or service. In the world of website or app designing, it’s all about how a user experiences
and engages while visiting a website or mobile app. The ultimate goal being - to make the user feel wow and get him to come
back or refer others to try out the product.
Let us ask you a question. What do you look for when you invest in a car? Comfort, mileage, safety and
quality of build, features and accessories - these are probably some of the most common elements that many of you would think
at the back of your mind. Companies invest a lot of time and money in figuring out the needs of their end users before launching
a new model in the market. The same thing happens for a website or a mobile app. These are digital products which would be used
by your users. It is extremely important for designers to understand who your users are, what are their preferences, their
behaviours and emotions, what will make them feel wow about your product unlike many other me-toos out there. The entire process
of finding out the most effective product solution comes under UX Research.
Many of our clients have often come back to us asking this question. While UX defines the overall experience
or functionality of your product, UI are the design elements that help make these experiences better and more intuitive. UI Design
covers the overall aesthetics - the look and feel, the text sizes and placement, images and graphics. In short, it defines your
We can provide you with a clickable prototype on any one of the following prototyping tools: Marvel, Invision,
Principle or AdobeXD. This will give you an opportunity to experience the user journey as in a live app or website. Once you are happy,
you can proceed to development.
We will hand over to you the final files in raw format (eg. PSD) or AdobeXD, Figma, Sketch links. We also use
Zeplin to export assets out to development teams if requested.
that helps your users interact with your website. In simple words, when you visit a website, what you see there has all been codified
using front-end development.
The timeline for a website or app design project is dependent on the scope of work. When you speak with our
frontdesk team, they will understand your requirements and would accordingly send out an estimate with the timeline and pricing.
You could need a one page website or a 100 page website - the timeline would vary accordingly.
We are a flat organisation. The only title we have is Principal. Each of the Principals on Lazy Eight are some of the brightest creative and development minds we have come across in India.
Simply click here and fill out the form. Typically our Principals have 5+ years of experience. It’s also best to be nominated by an existing Principal. 90% of our current Principals have been nominated by other Principals.
Though unconventional, when we are assessing candidates we typically ignore the following:
Where the candidate went to school / college.
Candidate’s work history.
Candidate’s Sex, Race, Sexuality [fill]
Candidate’s Awards / Accolades
Yes. If you think your work is up to par please apply. We have brought on Principals with lesser experience simply due to their spectacular portfolio and willingness to grow with us.
You can choose ;) We are a fully remote organisation. Our Principals are distributed all over India.
Yup. We in fact encourage our Principals to work on other projects on the side (as long as there is no direct conflict with a live engagement).
Ok. This is a doozy. We limit our Principals to 60 Lazy Eight hours of work per month. Yup, you heard that right 60 hours of work. We believe that there are other things in life outside of work. Our Principals spend this additional time either learning something new, freelancing or working on startups out of Sanscubicle Labs.
A place where Principals from all the Sanscubicle brands come together to work on projects / their own startup companies.
Yup. Since all the members of Lazy Eight are called Principals, there are no partners. Hence profits are shared across through a fund we have aptly named the Sloth Fund.
You should check out Hec2m, our sister company :)
You should check out Dhasoo, our sister company :)