Since its inception in 1999, Times Internet has been at the cutting edge of digital innovation in India. Times Internet operates a portfolio of web and mobile properties that engage millions of users globally. Today, Times Internet is the largest Indian online group in India, according to Comscore, with over 37 million monthly visitors. Its portfolio has expanded from Indiatimes.com, a horizontal internet play, to a wide range of online offerings spanning news, MVAS, e-commerce, email, blogs, music, video, and location based services.
SpeakingTree.in is India's first and largest online spiritual network that offers spiritual content and a unique social network for spiritual masters and seekers. This network has over 100 internationally acclaimed masters including Deepak Chopra, Jaggi Vasudev and Sri Sri Ravi Shankar. SpeakingTree.in receives over 20MM page views every month.
We were approached to propose a complete re-think of Speaking Tree from the grounds up. With spirituality and related content growing internationally our brief was to present a concept that was modern, easy to navigate and internationally appealing. We decided to design a web, responsive mobile and a native application for the content aspect, social network and a radically new approach to Q&A (think Quora for spirituality that engages masters and seekers.). Our design philosophy was to take a fluid grid like approach. This allowed the content to flow and be extremely visual.